VOLVO
What happens when you give a content music creator the sounds that a Volvo makes?
For Volvo, we were challenged to create a headline-grabbing spot featuring a well-known music Content Creator.
Part i
For our first iteration, we partnered with Andrew Huang, a celebrated musician who can create a song out of anything, to create a track using the sounds from the Volvo XC60 Plug-in Hybrid.
THE MAKING OF
Part ii
For our second iteration, we worked with acclaimed pianist Chloe Flower to create symphonic harmony with her playing and the sounds of the Volvo C40.
Made with ACE
Directed by: Alex Chaloff, Buckets Moving Co.
Edited by: Jonathan Hagans, Lumino Studio
For: Volvo & Google Creative Works
Copywriter: Chelsie Kelly & Ilia Isales
Art Director: David Ligon
For our third iteration, we worked with the electronic band HOAX to help usher in the future of electric vehicles with the sounds of the fully electric Volvo EX90.